Camara is a French brand recognized for its expertise in the field of photography and video. With a network of stores spread across the country, Camara positions itself as an essential specialist for image enthusiasts and professionals in France.
Since 2023, I have been helping the cooperative create authentic and inspiring content. Whether it's for packshots, product testing, or covering launches, this collaboration allows me to immerse myself in the heart of audiovisual world innovations and individual practices.
Type: Branding & content creation
Client: Camara France
At every product launch, we get hands-on with the latest bodies and lenses to show what they can do in the field — packshots, tests and first impressions.
The product that makes me doubt being with Sony. With Maxime, we had 48h in Paris with the Canon R6 V to show what it's capable of... Except that Paris isn't exactly Maxime's favourite playground.
The Fujifilm GFX100RF… Fujifilm's answer to Sony (RX1R III) and Leica (Q3), but with a twist: a medium-format sensor in a body this compact. With Maxime, we roamed the streets of Montmartre, the towers of La Défense and the corridors of the Paris metro in search of one thing: to understand this mysterious camera that steps back to make room for everyone's creativity.
A street-compact benchmark for many. Off to central Paris with Photo Denfert (Camara 14) to get hands-on with the camera in its natural element. This episode also highlights the collaboration with Antoine in post-production, who elevates the promise of a camera that can disappear into your pocket.
La série qui part à la rencontre des Camara à travers la France. Avec Uldis, nous sillonnons le territoire, d'une ville à l'autre, pour découvrir ce réseau de magasins indépendants réunis en coopérative, où chaque enseigne garde son identité propre tout en partageant des valeurs communes. Comptoirs chargés d'histoire, passionnés derrière le comptoir, appareils qui changent de mains : chaque épisode est l'occasion de découvrir une nouvelle boutique aux côtés de ceux qui font vivre ce modèle coopératif au quotidien.